Behind the Rebrand
A New Era of Reign Hockey
The Ontario Reign rebrand was created as an opportunity to establish a stronger identity of our own, one that honors the Inland Empire, celebrates our history and reinforces our connection to the Los Angeles Kings.
This rebrand was our chance to finally say out loud what Reign fans have known for years: Something real is being built in Ontario. Not borrowed. Not handed down. Ours.
From our ECHL roots to the AHL stage, every era of Reign hockey has left its mark on this franchise. The new crest and visual identity honor that journey while carrying it into the next chapter. It is a mark forged from the character of this region, inspired by the legacy of the Los Angeles Kings and built for a franchise that continues to push forward.
More than a logo, this is a renewed commitment to our community, our history and our future. It honors the foundation that built us while embracing everything still to come.
Because before crowns are worn, they are forged.
Kings are born in the Empire.
The Story
The Brand
